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Google Ads Specialist (Performance Marketing)

Kydos Digital
Remote (Work from Anywhere)
Full Time / Contract (Remote)
Posted December 26, 2025
Salary

From ₦200,000 / month (Pay may vary based on experience or be agreed per project)

Google AdsPerformance MarketingPPCRemote JobDigital MarketingPaid Search

About This Role

Kydos Digital is hiring a results-driven Google Ads Specialist to plan, launch, manage, and optimise paid search campaigns that generate qualified leads and measurable revenue. This role is ideal for a performance-focused marketer who understands conversion optimisation and can clearly communicate campaign results beyond vanity metrics. Application Instruction: Send your CV, Google Ads portfolio (screenshots or case studies), and a short note explaining your experience and approach. Note: Applications without a portfolio will not be considered.

Requirements

  • Minimum of 2 years hands-on experience managing Google Ads campaigns
  • Proven results in lead generation or e-commerce advertising
  • Strong understanding of Search campaigns, match types, and bidding strategies
  • Experience using GA4 and Google Tag Manager
  • Solid knowledge of conversion tracking and optimisation
  • Ability to analyse performance and explain results clearly
  • Strong attention to detail and performance-driven mindset

Responsibilities

  • Set up and manage Google Ads Search and Performance Max campaigns
  • Structure ad accounts by intent, service, and funnel stage
  • Conduct keyword research and competitor analysis
  • Set up or validate conversion tracking using GA4 and Google Tag Manager
  • Optimise bids, keywords, ads, and audiences to improve CPA and ROAS
  • Implement and manage negative keyword strategies
  • Test ad copy, bidding strategies, and audiences
  • Monitor performance to reduce wasted ad spend
  • Diagnose issues such as high CPC, low conversion rate, or poor quality score
  • Provide clear performance reports and optimisation recommendations
  • Nice to Have (optional field if available)
  • Experience with Performance Max campaigns
  • Experience using Looker Studio dashboards
  • Understanding of landing page optimisation and CRO
  • Experience with CRM or offline conversion tracking
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