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About This Role
Rome Business School Nigeria is seeking a results-driven Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns that support student recruitment and brand growth. The ideal candidate will have strong analytical skills, hands-on experience with digital platforms, and a solid understanding of marketing strategies within the education sector.
Requirements
BSc, HND, or OND in Marketing or a related field
Minimum of 3 years’ experience in digital marketing
Experience in the education sector is an added advantage
Strong Excel skills and experience using CRM systems (e.g., Zoho)
Hands-on experience with SEM and social media platforms
Knowledge of email marketing strategies
Familiarity with marketing research tools such as SEMrush
Strong communication skills and understanding of communication philosophy
Relevant marketing certifications are an added advantage
Responsibilities
Plan and execute digital marketing campaigns across multiple platforms
Manage social media platforms including Facebook, Instagram, and LinkedIn
Track and manage student leads using CRM systems
Support student recruitment through data-driven marketing strategies
Monitor campaign performance and optimize for better results
Conduct marketing research and analyze market trends
Collaborate with internal teams to improve brand visibility