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About This Role
We are seeking a creative and strategic Brand & Content Strategist to lead content direction, storytelling, and brand growth across digital platforms. The ideal candidate is fashion-forward, socially aware, and understands social media beyond posting; focusing on strategy, audience engagement, and brand consistency.
Requirements
Naturally creative with a strong eye for aesthetics
Fashion-forward and socially aware
Strong understanding of social media strategy and audience growth
Ability to turn ideas into engaging, on-brand content
Knowledge of branding, storytelling, and content positioning
Up-to-date with social media trends and platform changes
Organized, proactive, and detail-oriented
Ability to work independently and collaboratively
Experience using social media management and content creation tools
Strong ability to translate brand goals into clear, engaging content
Responsibilities
Develop and execute brand and content strategies
Plan, create, and oversee content across digital platforms
Ensure brand consistency across all communication channels
Manage content calendars and campaign execution
Monitor performance and optimize content for engagement and growth
Collaborate with internal teams to drive brand direction
Take ownership of content campaigns and brand storytelling